Simply put, clickbait is a piece of content that intentionally over-promises or misrepresents in order to pull users onto a particular website. Clickbait generally captures users with a snappy, sensationalist headline — such as “you won’t believe this”, or “you’ll never guess what happened next” — but then fails to deliver on the user’s implicit expectations.
One of the more popular types of clickbait content is to produce “listicles” that aggregate content from other sites in order to pull a wider range of users onto one site.
Clickbait articles tend to run under 300 words, and don’t ordinarily include original ideas or content. Instead, they’re summaries of longer stories or embedded videos that could be found elsewhere, and upon inspection don’t necessarily match their corresponding headline or lede.
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