We've heard of marketers crowdsourcing fans' voices, lyrics, faces and more for their projects--but this is the first time we've heard of one crowdsourcing the perfect fart.
Ubisoft and agency Buzzman are asking people to compete to become the "official fart" of its new "South Park" video game, "The Fractured But Whole" (see what they did there?). In the game, available later this month, the player has a super power allowing him to fend off his enemies and travel through time. This power, symbolized by a fart in the game, is a harmful destruction weapon.
Watch the video here:
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