Mascara is a love-it-or-leave-it makeup product. You either love the new lash-extending and volumizing cosmetic you recently bought, or you don't. In that case, you leave it at the bottom of your makeup bag and turn back to an old and reliable favorite.
One British beauty brand wants to save you from this cycle of trial and error by designing a customized mascara formula that targets all of your specific lash concerns. How? It's simple. All you have to do is take an online quiz. They will formulate your unique mascara and send it right to your doorstep.
Watch the video here:
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