Author John Green of the Vlogbrothers shared the somber story of the Broccoli Tree, a lone tree that once sat upon Lake Vättern in south central Sweden. Everyday, a photographer named Patrik Svedberg would pass this tree on his way to work and take a picture of it. Svedberg eventually named the tree and decided to share these photos on Instagram. The tree became very popular, so much so that the tree became an actual destination, bringing its fans under its its overhanging branches. Unfortunately, it also brought those who sought to alter the tree, do damage to the tree or cut down the tree for their own pleasure. Only when it was too late did Svedberg realize that sharing photos of his beloved broccoli tree directly led to the tree’s inevitable destruction.
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