You Lose, Doritos. The Future Is 'Lady-Friendly'




Don’t talk to me right now. I am sad, in the way that only a hormonal woman can be sad, about the fact that Doritos won’t be coming out with a line of “lady-friendly” junk food. Word of that glorious product spread like wildfire after Indra Nooyi, the (female) CEO of Doritos’ parent company, went on a podcast and described some market research that yielded important insights into the feminine mind: Women don’t want to chew too loudly, they don’t want to lick powdered fake-cheese residue from their fingertips, and they want a bag of snacks they can fit into their purse.


Watch the video here:


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