Watch Rich The Kid & Kendrick Lamar’s “New Freezer” Video




Kendrick Lamar opened the 2018 Grammy Awards Ceremony at NYC’s Madison Square Garden with a very intense, powerful performance. He opened with “XXX.,” backed by a big American Flag on the screen behind him and dozens of military-themed dancers. At the halfway point of the song, the lights dimmed and the screen read “THIS IS A SATIRE BY KENDRICK LAMAR,” followed by Bono and The Edge of U2 coming out for their part on the song’s hook. Then back to Kendrick rapping his ass off and the military dancers backing him. Kendrick then did part of “DNA.,” which ended with a gunshot. Then the lights went out and Dave Chappelle showed up to say “I just wanna remind the audience that the only thing more frightening than watching a black man be honest in America… is being an honest black man in America. Sorry for the interruption.” And then it was back to Kendrick, this time with a dancer/taiko drummer, and this time rapping his verses from Jay Rock’s new song “King’s Dead” and Rich the Kid’s “New Freezer.” The music cut again and Chappelle asked, “Is this okay, CBS?” And then back to Kendrick one last time, this time for a new song with dancers in red hoodies that fell to the ground one by one as gunshots rang out (not the first time Kendrick has debuted a new song in a televised performance).


Watch the video here:


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