Steven Tyler Travels Back In Time To Become His Younger Self In Kia’s Super Bowl Spot

Get inside a Kia Stinger, drive backwards and relive your youth. At least, that’s what happens to Aerosmith frontman Steven Tyler in Kia’s 60-second Super Bowl spot. The ad, “Feel Something Again,” from David&Goliath, is Kia’s ninth consecutive Super Bowl ad. Last year, the carmaker gave Melissa McCarthy the dubious task of saving whales, trees, ice caps and rhinos. Before that, Kia worked with Christopher Walken on a meta ad featuring Walken in a walk-in closet. The ad, which uses the tagline, “Fueled By Youth,” will run during the Super Bowl’s third quarter.

Watch the video here:

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