‘Nothing Beats A Londoner’ In W+K London’s Latest For Nike

W+K London touts its home city in “Nothing Beats a Londoner,” a new campaign for Nike. The long-form spot “Nothing Beats a Londoner” features some 258 young residents of the city, as well as a series of cameos from the likes of Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta. The celebration of London and its young athletes begins with a young runner referring to cycling as “light work.” This sets off a series of one-upmanship that spans the remainder of the ad, featuring a series of increasingly difficult athletic feats.

Watch the video here:

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