Paramount/Bad Robot’s Cloverfield sequel was getting acquired by Netflix, and that a Super Bowl spot is expected to air during the Big Game, however, we’re now hearing that the J.J. Abrams produced movie will be available to stream immediately following the end of the Big Game. A TV spot for the film is scheduled to drop around the end of the first quarter and inform fans about the pic’s availability tonight.
Should all of this occur, it would rep a groundbreaking, unprecedented move by a studio in its use of P&A: Netflix would literally be promoting a movie before TV’s biggest audience of the year (last year’s Super Bowl drew an average of 111.3M) and then promptly releasing the title after the game. Today will be the first time we’ve seen any footage or images from the movie.
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