Snapchat's redesign was supposed to appeal to creators, in part by having their accounts appear in the Discover page. That section is now driven by algorithms, and the app will suggest accounts to users even if they don't follow them. Snapchat users can make their favorite celebrity appear to the top by clicking and subscribing to their Story. That's not intuitive, but according to CEO Evan Spiegel, the redesign has improved user engagement where it's been tested.
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