Monster Products hopes to engineer a comeback of its own during Sunday’s Super Bowl LII telecast.
The South San Francisco consumer electronics maker will air its first Super Bowl commercial — indeed, its first TV ad of any kind — during the fourth quarter of the NFL championship game between the New England Patriots and Philadelphia Eagles.
The 60-second spot will star rapper Iggy Azalea, who will debut her new single, “Savior,” featuring fellow rapper Quavo. The ad will also have appearances by Aerosmith guitarist Joe Perry, country singer Big Kenny, rapper Yo Gotti, “Keeping Up With the Kardashians” regular Jonathan Cheban and former boy band baritone Joey Fatone.
Considering that NBC is reportedly charging more than $5 million for just 30 seconds of airtime, Monster Products has put a lot of money on the line to convince viewers it has rebounded from a disastrous 2014 divorce with the Beats by Dre headphone line.
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