This morning, Nintendo dropped a 15 minute “Nintendo Direct Mini” out of nowhere, detailing some new games, ports, and DLC coming to the Switch in the first half of the year. The video, which was pre-recorded and came with no official advance notice, capped off a week of fans losing their minds waiting for the company to break its silence.
Rumors about when and if Nintendo would have a Direct this month peaked yesterday when the company’s North American Twitter account tweeted out a picture of a power plug man on fire (his real name is Chibi-Robo). As fan theories got more detached from reality, Nintendo played along through its social media, resulting in context-less tweets like one by its New York City office of a Mii dressed up like the Snapchat hot dog.
Then today the company simply uploaded a video, updated the upcoming releases section of its website, and went ahead tweeting about all of the new announcements just like it would after any other Direct, showing Mario in new DLC outfits for instance rather than on fire. And in seemingly classic Nintendo fashion, the company built up the suspense to almost unprecedented levels simply by not giving any notice ahead of time. No “Hey folks, new Nintendo Direct coming later this week,” or even a “We’ll be announcing some stuff soon.” Naturally, the gaming portion of the Internet proceeded to melt down.
Watch the video here:
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