The Lack Of Feeling Of Justin Timberlake’s ‘Supplies’ Is Kind Of Awe-Inspiring




To be fair, there may be words in the English language less arousing than supplies. But Justin Timberlake didn’t name his latest single “Pliers,” or “401(k),” or “Arbitration,” or “Chernobyl,” or “Larry King Live.” He named it “Supplies.” The beat, crafted by the Neptunes, might have been sinuous, or at least slinky, had it been paired with vocals and lyrics that made an effort to summon emotion, any emotion — even disgust might have served in a pinch. But Timberlake’s lover-man tone is subdued without being subtle, his images so tepid they barely qualify as images. The right music video might have imbued “Supplies” with some semblance of aesthetic value, and to his credit Dave Meyers’s visual production can be striking. But thematically, it’s not just shapeless but hopelessly trite, splicing together a bunch of warmed-over dystopian and postapocalyptic tropes.


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