Cameras watch your every move from the moment you walk in and scan your smartphone. Every item you pick up and put down is then tracked to you as an entity—not by your face, but by your body and hands milling about and grabbing stuff.
The number of cameras installed in the ceiling easily outnumbered the fire marshal allowance of 90 people, and they all looked mostly identical. Each was roughly the size of a 2.5-inch drive on a computer, and they all had a tiny LED light indicating that they were on. Camera clusters were typically flanked by network switch boxes, and each refrigerated shelf had its own flat, wired box wedged into its back half. These little boxes look similar to, but not identical to, the ones covering the ceiling.
This appears to be the entire beginning and end of Amazon Go's camera-tracking experience. Very few of the products appeared to have unique barcodes or stickers, the sole exceptions being fresh-made goods. Even those barcodes appeared to be more about internal processing than about being camera-friendly. There are no specially marked cans of Coke Zero Sugar at Amazon Go. There are just regular Coke cans.
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