First Female Celebrity Colonel Sanders, Reba McEntire, Sings A Honky-Tonk Song In New KFC Spot

KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee—Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during Sunday’s Grammy Awards broadcast on CBS. McEntire replaces the noncelebrity Colonel Sanders. “[The creative team] wrote everything, the script and the music,” McEntire told Adweek. “I thought they did a wonderful job on it all. We had fun with it. I’d go in and sing it my way and they’d laugh and say for me to do it this way, and we’d all laugh.” McEntire said she was “spellbound” in December when she was asked to be the first woman and first musician Colonel Sanders and that she enjoyed the way she was able to “portray what I do for a living as the Colonel.”

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