T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV service that offers every major broadcast and cable channel in HD, to select U.S. markets.
“People love their TV, but they hate their TV providers,” boasted T-Mobile president and CEO John Legere while announcing the deal. “And worse, they have no real choice but to simply take it—the crappy customer service, clunky technology and outrageous bills loaded with fees.”
Legere aims to bring T-Mobile’s “un-carrier” mentality to the TV market with the bundling technology, which is in line with other cable streaming services like YouTubeTV, Sling, Hulu Live, and DirecTV Now. However, Layer3 is not a skinny bundle; it includes up to 250 channels for the cable-like price of $75 a month. Pricing, packaging and distribution will likely change as T-Mobile plans to launch what it calls “a disruptive new TV service” next year. Users won’t need to be T-Mobile customers.
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