OK Go transform a wall of printers into a kaleidoscopic backdrop in the music video extraordinaires' new visual for "Obsession."
The innovative video, a collaboration between the band and paper company Double A, utilizes stop-motion imagery, precise choreography and 567 printers to create the "world's first paper mapping" project.
"New, unique and very exciting, the technique allows OK Go to have fun experimenting with movements," Double A wrote of the project. "The band even spent 2 weeks in Japan where the shooting took place to help develop and test the system to ensure everything functions perfectly. They also had to rehearse their dance moves for the video – which they had to perform in front of 567 printers and countless piles of paper."
Watch the video here:
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