This year’s holiday ad from Apple is just released— and it encourages us to believe that love is in the “AirPods” this Thanksgiving.
Titled Sway, Apple’s the annual spot features a romantic, snowy story to Sam Smith’s “Palace” track. Directed by Sam Brown from Rogue, the story follows a woman who will begin to dance in a snow-covered avenue. She put on the number from her iPhone X and begins to listen the song through her AirPods and while she dances the stage trnasforms.
Then, the stranger comes across the street and while they slam each other, the woman shares one of her AirPod with him and they begin to move together.
The characters of the film are actually married couple and professional dancers, so you can feel their genuinity as they perform together.
The film ends the couple draw near for a kiss, as the lights give a way to the reality. Then suddenly they are simply two strangers who bumped into each other, but who felt the moment of what could be. The tagline says, have someone in this holiday.
When it comes to create enchanting stories for the holidays, Apple likes to make the spots like a greeting card as a branding concept. So this year, sharing something with a stranger, dancing with the blues and romance was in, along with two of the most controversial products of the brand was on stage, beacuse they need to be. Using iPhone X makes sense but AirPods?
However the idea of using AirPods while dancing is awful to be honest, the theme dancing and movement is perfect and unique, because it’s just like a moody musical which make you also happy inside. This is very romantic, indeed!
Watch the video here:
What do you think about this. Let us know in the comments.
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