In the first global campaign from Coty brand Sally Hansen, women rule the world, and self-made women are the bosses of everyone.
Created by Anomaly, the "SheTopia" campaign includes a longform brand film, seen here, which shows women taking the lead in business situations, paying for dinner for a bunch of men, lifting weights while pregnant, seducing much younger men. A female politician has to answer the question: "How do you plan to deal with the issue of equal pay for men?" and, as older women have their legs massaged by a subservient man, we see them reading headlines such as "Heroines over 50 rule Hollywood." Men, meanwhile, ride pillion on motorbikes, and apologize for interrupting business meetings.
Watch the video here:
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