Apple debuted a new TV commercial during the Emmys promoting the newly-announced Apple Watch 3, with particular focus on streaming music wirelessly from your wrist.
The spot features skateboarder Kilian Martin, whose gravity-defying moves among the crowds in a busy railroad station, set to the track "Misbehaving" by Labrinth, aim to reflect the feeling of being carried away by the music.
Though you might think it could be Grand Central, the film was in fact shot in Kiev, and if you listen closely you'll hear an announcement in Ukrainian.
Watch the video here:
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