A powerful new campaign for the United Nations is harnessing Facebook's recently-launched Camera Effects Studio tool to let civilians and humanitarian workers in conflict zones tell their story direct to the audience.
The "Not a Target" campaign, by VML, uses Facebook Live and the Camera Effects tool (which lets users add filters and augmented reality features) as an interactive teleprompter, allowing people such as doctors and aid workers to record and share their on-the-ground stories -- which are often harsh and shocking -- straight to camera. As they speak, the text of the words scrolls down the screen in front of them.
Comments