Based on the "washoku" philosophy, which is about bringing out the power of minimalist natural ingredients, the range is made with natural ingredients like honey, mushroom and tofu, and it launches with a beautifully-crafted film that aims to convey a fusion of nature and technology.
Using time-lapse photography, images of flowers, plants and natural ingredients such as honeycomb are juxtaposed with clinical-looking white cameras and robotic sensors that eventually use the data they've collected to create a sculpture. The film was directed by Dvein via Blinkink; the duo explain in a behind-the-scenes film that their aim was to create an art installation out of all the different ingredients in the Waso range.

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