The market is a strange animal, so products you’d never think would get off the ground go big, others that seem appealing don’t, and others fail exactly as you’d expect.
Here are some of the biggest fails common sense should have seen coming. I mean, who wants an embroidered hat announcing to the world you’re the proud owner of a spit detector?
Well over a decade of targeted broadcasting about entrepreneurship from programmes like ‘Dragon’s Den’ and ‘The Apprentice’ have convinced thousands into believing that they can ‘make it big’ by creating the next ‘killer IP’.
Up until recently these shows snapped would-be Zuckerbergs back to reality quickly, by reminding them that there was always a business-savvy investor they needed convince. Sometimes even featuring a terrifying blond toupee.
However, thanks to the invention of crowdfunding websites, all that now needs convincing is the internet: a collective of individuals who worship the obscure and delight in the deluded. Want to raise $1,500 to disprove the existence of gravity? Sure. Want $18,000 to fund your internet-enabled toothbrush attachment? Go for it. Want £1.8 billion to fund the construction of a fictional city? Why not.
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