Cruel alarm clock forces you out of bed to turn it off [video]

First there was the bedside alarm clock, now there’s the cell phone sitting by your pillow, both wake-up calls that are all too simple to shut off even in a state of half-consciousness. Since the trick seems to be putting both feet firmly on the floor and keeping them there, Ruggie was born, the mat with a motivational morning message. The embedded LED display also tells the time when you get up to make a bathroom run or feed the baby. Currently being funded on Kickstarter, it’s a novel departure from the five other alarms you already have set. Perhaps this is the one that works.

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