Lil Skies’ “Welcome To The Rodeo” Is As Star-Making As Any Pop Hit

Of all the rappers who have come up from the internet underground (Soundcloud, YouTube, and wherever else) none have felt as pop as Lil Skies—not even artists like XXXTentacion, Lil Pump, or 6ix9ine, who have had greater chart success. Those artists went “pop” because they were anti-pop, writing songs that were catchy but in a way that seemed aimed to provoke, which is to say catchy in a way that heightened the rappers’ already inherent divisiveness. Take Lil Pump’s “Gucci Gang,” the biggest Soundcloud rap hit, which has an instantly memorable chorus that dares you to call it annoying. There have been plenty of rap hits in the last 15 years in this vein, but something about the incessant repetitiveness of “Gucci Gang” felt especially like a prank—a whoopee cushion snuck under America’s collective ass. (Whoopee cushions, like “Gucci Gang,” are pretty great.)

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